Founder & CEO
As the CEO, Heidi is responsible for guiding the development and efficient execution of long-term strategies for the organization, with the objective of maximizing the number of individuals and families we serve.
Having a deep concern for people in need, Heidi brings a wealth of empathy as the CEO because she’s a natural caregiver, having taken care of others her entire adult life; and learning the true meaning of unconditional love and support from her parents. She draws her inspiration from her husband Aaron, whom she watched for 24 years building a successful company from the ground up. Aaron’s determination and drive are what fuel her to succeed.
She’s quick to note that the “secret” to her success in running the foundation is teamwork. And she admits that she couldn’t have imagined starting this organization without the help of others.
As a child, Heidi knew she wanted to do two things with her life: 1) be a good mother and 2) help those in need. While taking care of her family, she earned her certification as a Registered Medical Assistant (RMA). Her passion is assisting people in living improved lives. Changing lives and seeing others enjoy better opportunities gives her inner peace and a sense of worthiness—a trait she shares with her co-founder colleagues.
In her spare time, Heidi enjoys hanging out with family and friends, rewatching old movies and going on boat cruises.